Christopher Adriance Named Vice President of Marketing for the Irvine Barclay Theatre
Christopher Adriance (B.Mu. ’11) recently joined the Irvine Barclay Theatre as the Vice President of Marketing, overseeing the organization’s strategic marketing, branding and communications.
Adriance joins the Barclay after eight years with the Pacific Symphony. During his time at the organization, Adriance held various roles with both the marketing and development teams. He most recently served as the Director of Marketing and Loyalty Campaigns.
In his role as the director, Adriance helped steer marketing strategy, promotions, season ticket sales, departmental project management, patron loyalty campaigns, direct mail campaigns, and digital marketing. He managed Pacific Symphony’s six subscription series, achieving an annual sales goal of $3.3 million, and developed other subscriber programs, including Symphony Pass, a monthly membership program resulting in $85,000 increased revenue annually.
Adriance holds a certificate in digital marketing through Duke University and graduated with a Bachelor of Music in music performance from the Claire Trevor School of the Arts Department of Music.
“We are excited to have Christopher join the Irvine Barclay team as we develop innovative new ways to provide value to our patrons,” said Jerry Mandel, Chairman and President of Irvine Barclay Theatre. “We look forward to continuing our season of great performances and to celebrating the return of live performances with all of Orange County throughout the year.”
Adriance will work closely with UCI and the Claire Trevor School of the Arts to build a strong partnership promoting productions and special events held at the Barclay, including various annual dance and drama productions and the UCI Symphony Orchestra series.
A hearty congratulations to Mr. Adriance from his alma mater!